Fashion

BYogi: Sri Sri Tattva Launches Yogi Fashion Inspired by ethnic Indian wear, the brand will focus on casual comfort fit wear for daily use, meditation, yoga, and exercise

SRI SRI Tattva, previously called Sri Sri Ayurveda and owned by the Art of Living, recently launched its apparel brand BYOGI.


BYOGI is inspired by ethnic Indian fashion and focuses on casual comfort wear fit for daily use, meditation, yoga, and exercise.

Sri Sri Tattva supports the Art of Living foundation’s rural and social welfare projects, and the company sells products like Ojasvita (health drink), Sudanta (herbal toothpaste), cow ghee, and some ready to eat snacks.

Art of Living’s Swamiji took to Twitter to promote the brand.

According to their website, the need for a holistic approach towards lifestyle and health is gaining importance in today’s fast-paced life and people are adopting and accepting natural, authentic products for the long-term betterment of health.


#BYOGI: WHAT THEY SAID 

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