India

India’s Historic Red Fort Gets Adopted Reports say Dalmia Bharat group outbid IndiGo and the GMR group in a contract worth Rs 250 million

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A corporate group in India has won a bid to adopt the historic Mughal-era monument Red Fort in New Delhi under the government’s ‘Adopt a Heritage’ project.

The Dalmia Bharat group outbid IndiGo and the GMR group in a contract worth Rs. 250 million for 5 years, the Business-Standard reported.

The ‘Adopt a Heritage’ project was launched in September last year to “preserve the rich cultural and natural heritage and to promote tourism across the length and breadth of our country,” India’s tourism ministry said in a statement.

 

So far, 31 prospective ‘Monument Mitras’ have been identified for developing facilities at 95 monuments, heritage and popular tourist sites including Red Fort, Qutub Minar, Hampi, Sun Temple, Ajanta Caves, Char Minar and the Kaziranga National Park.

The bidding document of the government invited applications from state-controlled and private firms, and interested individuals to improve and provide better public infrastructure at the sites preferably as part of their Corporate Social Responsibility and at no cost to the government.

“In addition to associating pride with their CSR initiatives, the service provider shall get limited visibility in vicinity of the heritage sites and also in Incredible India web portal subject to approval of Oversight and Vision Committee. Any incidental profit accrued out of the various services provided, has to be re-used in the upgradation, operations and maintenance of the facilities at the site, the document said.

The official Twitter account of India’s tourism marketing campaign Incredible India clarified in a tweet that Red Fort had not been handed over to the corporate group.

The news of Red Fort’s adoption got strong reactions on Twitter.

#RedFort: WHAT THEY SAID

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