Volkswagen Says Bye Bye Beetle: Herbie Goes Home Volkswagen will stop producing the Beetle at its factory in Mexico in July 2019


VOLKSWAGEN BEETLE, one of the most recognizable cars in the world, will bow out gracefully with its 2019 Final Edition.

Volkswagen AG said it will stop producing the Beetle at its factory in Puebla, Mexico, in July 2019 and after giving the car a year-long sendoff, the company said in a statement.

“The loss of the Beetle after three generations, over nearly seven decades, will evoke a host of emotions from the Beetle’s many devoted fans,” said Hinrich J. Woebcken, President and CEO, Volkswagen Group of America.

As part of the sendoff, the German carmaker will produce the final edition in coupe and convertible models and will get two unique colours: Stonewashed Blue and Safari Uni.

The Final Edition will get unique wheels: a 17-inch aluminum alloy with a 15-spoke pattern or an 18-inch alloy “disc” design with white trim, similar to the body-color wheels of original-generation Beetles.

The Beetle Final Edition models will also offer ‘available driver-assistance technology.’

The Beetle first came to the United States in 1949 and after 70 years, Volkswagen is all set to pull the plug on the iconic car as technology is increasingly dictating preferences and likes for electric and self-driving cars.

“As we move to being a full-line, family-focused automaker in the U.S. and ramp up our electrification strategy with the MEB platform, there are no immediate plans to replace it,” Woebcken said.

Before next July, Volkswagen will hold several additional events to mark the heritage and history of its original model. The company will share the moments online under the hashtag #byebyeBeetle.

The Beetle began its journey in the 1930s when Ferdinand Porsche decided to introduce a “People’s car” or Volkswagen in German.

The car was immortalised in the 1968 Walt Disney production “The Love Bug” in which a Beetle named Herbie made its first appearance.

“The Beetle is more than a car,” said Woebcken, “it’s what made Volkswagen an integral part of American culture.”




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