Cars

Mercedes-Benz’s India First: ‘Service on Wheels’ ‘Service on Wheels’ boast of a Digital Service Drive capable service trucks deployed by Mercedes-Benz India

@SidnChips

MERCEDES-BENZ India has announced the launch of an innovative customer service offering for its customers called ‘Service on Wheels’.

This initiative comprises a service truck equipped with all tools along with professional service personnel to attend to customer cars, especially in Tier 2 and Tier 3 cities where Mercedes-Benz doesn’t have a direct presence.

On being notified, a mobile service truck will visit the customer’s area and carry out the inspection, repairs, and service of the car, adding great value and convenience to the customers.

This initiative is part of Mercedes-Benz’s hugely popular service differentiation strategy under the ‘My Mercedes, My Service’ umbrella, launched in July 2016.

‘Service on Wheels’ is a first-of-its-kind initiative in the Indian luxury car industry, which is highly customer-centric and tailor-made for the Indian market. This concept is a result of the Business Innovation project which is conceptualized by the employees of Mercedes-Benz India.

The initiative was launched by Mr. Roland Folger, Managing Director & CEO and Mr. Santosh Iyer, Vice President-Customer Service, Retail Training and Corporate Affairs, Mercedes-Benz India in the key market of Amritsar.

The Phase I of ‘Service on Wheels’ will travel to 15 different Tier 2 and Tier 3 markets undertaking service-related requirements of customers in the remaining months of 2018.

With our ‘Go to Customer’ strategy we keep exploring novel ways to make the ownership experience of a Mercedes-Benz delightful. This time round, we are virtually going to the customer’s doorstep with our new initiative, ‘Service on Wheels.’

– Roland Folger, Managing Director & CEO, Mercedes-Benz India

‘Service on Wheels’ is an easily accessible mobile service center for customers where a Mercedes-Benz dealership is not available conveniently.

The technical team in the service truck inspects the car using a mobile lifting platform. Instances of the vehicle check comprise of lights, windscreen, wipers, brake discs/pads, leaks, battery, etc.

The ‘Service on Wheels’ truck will carry out first free inspection, Service A, and Service B. This includes: Vehicle health check-up using Xentry, functional checks of the vehicle interior and exterior systems, checks for leakages and damages to the vehicle and in the engine compartment, check the correctness of oil and fluids, checking the health of tyres, checking and adjusting coolant levels, oil and oil filter replacement, checking the poly V-belt, replacement of the dust filters, checking the condition of the axle, axle joints, suspension struts, and springs.

Specially trained service advisors, Vehicle Preparation Centre technicians, sales advisors along with other support staff will accompany the Mercedes-Benz ‘Service on Wheels’ truck at each visiting location.

Additional elements of the mobile truck service include an exclusive lounge, where the customers can wait in comfort while the inspection of the car takes place.

~ENDS~

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